Majerca is a select shop selling arts and crafts made at welfare facilities throughout
We partner with more than 200 facilities throughout Japan, at which people who are
physically and mentally challenged work to produce very unique and attractive products.
In addition to selling these special products at the shop in Kichijoji, Tokyo, as well as
through the online shop and various events, we actively introduce the products and the
individuals who make them (“creators”) through our website and various social media.
We also work with the partners to make their products more attractive and to add value,
in order to increase sellability.
Often times products made by welfare facilities are sold at low prices, mostly at places such as community bazars and small shops at the government office, with the strong connotation to support the people with disabilities.
In contrast, Majerca has been promoting the “Welfaretrade” (Welfare + Fairtrade) System, which includes appropriately assessing each product made by the creators, and finding suitable price and marketing method that matches each product. We believe this will lead to increase in not only the creators’ income but also their confidence and satisfaction, as well as increase public awareness of people with disabilities..
The name “Majerca” is a coin word which came from the Japanese word “MAZERU”, meaning “to mix”. We hope to realize a rich and healthy society where all types of people, with or without disabilities, mix naturally and interact together to empower one another!